The USAID Projects in India

The SHOPS Plus (Sustaining Health Outcomes Through the Private Sector) works to catalyze public-private engagement and increase the use of priority health products and services. It identifies innovative and sustainable private sector models for delivering healthcare to underserved populations.

• Increase contraceptive use among young men and women
• Improve diarrhea prevention and management practices for caregivers of children under 5
• Enhance the quality of intrapartum and immediate postpartum care in public health facilities through support to the Alliance for Saving Mothers and Newborns
• Improve tuberculosis control and care through social and behavior change communications support to the Central Tuberculosis Division and the National Urban Health Mission

SHOPS Plus implements evidence-based interventions to positively change the behaviors of beneficiaries by deploying social and behavior change communication (SBCC), workplace interventions, partnerships, and innovations. SHOPS Plus uses integrated media platforms for targeted SBCC messaging through channels such as mass media, social media, web platforms, on-ground activations, and a helpline. The project promotes family planning and reproductive health in workplaces to sustainably reach underserved urban youth populations. SHOPS establishes partnerships with commercial and social enterprises, international foundations, and the Government of India to implement and amplify project activities. Finally, it develops and tests innovations such as chatbots for family planning counseling, and creates digital tools for quality assurance and capacity building of public sector providers for the Alliance for Saving Mothers and Newborns (ASMAN).

• SHOPS Plus organized the third Condom Alliance meeting in February 2020, with participation from more than 40 market players including some senior government functionaries, senior leadership from USIAD and SHOPS Plus
• The project launched its partnership with the Federation of Obstetric and Gynaecological Societies of India (FOGSI) through a virtual webinar that was attended by senior national-level leadership of FOGSI and members from the 4 cities chosen for pilot activities
• This partnership will allow SHOPS Plus to improve the quality of private providers’ family planning counseling services through FOGSI’s network of over 30,000 providers, and also help FOGSI make its services more adolescent-friendly SHOPS Plus’s child health (CH) ‘Helping India Defeat Diarrhea’ campaign

• Number of innovations supported through USG assistance with demonstrated uptake by the public and/or private sector 
• Number of patients treated in the private sector receiving drugs through e-market
• Number of people who have benefited through services (screening, counseling, referral & providing services) or have been reached through communication activities 

• MTV Staying Alive Foundation (SAF): Completed the Nishedh campaign; 15 radio episodes were broadcasted between October to November 2019; the same was made available on their website for greater outreach amongst young audiences
• Condom Alliance: Facilitated online meeting ‘Ensuring contraceptive security during the Covid-19 pandemic' with the Government of India’s Ministry of Health and Welfare. The meeting enabled private contraceptive marketers to explain to MoHFW the challenges that Covid-restrictions were creating for the distribution of contraceptives and propose possible solutions to overcome or mitigate them; the meeting also helped strengthen and formalize communication channels between the GoI and Condom Alliance
• WPI Activity - Multiple corporates: The project expanded its WPI activity to 10 corporates in the Delhi NCR region, up from two corporates last year; the participating corporates were from four different sectors: manufacturing, construction, software services, and hospitality; they managed to pivot interventions from in-person group sessions to online learning modules and the smartphone app ‘Qulke’, which SHOPS Plus has developed to improve young workers’ awareness on FP, and now has more than 17,000 users

 E-Pharmacy Model: A pharmacy model that delivers TB medicines from RNTCP to patients and transports samples between providers and laboratories in collaboration with MedLife e-pharmacy, and introduced in 3 districts of Madhya Pradesh.

SHOPS Plus is supporting the GoI to reduce IPV which has exacerbated during the pandemic. They have introduced a Family Planning-Intimate Partner Violence Digital Campaign in collaboration with Momspresso.