Resources

To expand the market for contraceptives and address couples’ unmet needs for family planning, effective coordination is needed among the three sectors that deliver contraceptive products and services in developing countries: the public sector, the nonprofit sector, and the private sector.

The Total Market Approach (TMA) to family planning gathers and uses data to strengthen the collaboration among these sectors. Its ultimate goal is to create an efficiently segmented market that provides women access to a full range of family planning products and services. Although many countries are interested in adopting a TMA to inform their family planning policies and strategies, there is little consistency in the steps they take to make this decision. To address this need, MEASURE Evaluation, in collaboration with the Evidence Project and PATH, has developed several resources to standardize how countries assess their need and readiness for a TMA.

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