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Effectively meeting the demand for Family Planning in low- to middle-income countries needs engagement and coordinated approach from all sectors of health care: public, the private non-profit sector, and the private commercial sector. This report uses data from four rounds of the National Family Health Surveys for a total market approach (TMA) strategy involving all three sectors. Using a TMA may increase the use of Family Planning services as the three sectors can coordinate with their competitive advantage among different populations to provide subsidized services for needy consumers while maintaining a sustainable commercial provision for those who can pay. This strategy allows for designing effective FP health programs in India to meet and create demand in various economic segments and geographies.
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